Message from the CEO




In 2008, I arrived in Japan as a MEXT scholar (the most prestigious scholarship for studying in Japan provided by the Ministry of Education, Culture, Sports, Science and Technology) scholarship. After completing my master's degree in business administration at Osaka University Graduate School of Economics, I joined Deloitte Tohmatsu Consulting LLC and was appointed as a leader of business expansion in the Vietnam market. I had guided many Japanese companies expand their business to Vietnam successfully. With over a decade of experience in management consulting, I have provided invaluable services in areas such as market research and Mergers & Acquisitions (M&A) advisory, specifically focusing on the Vietnamese market. Her clientele includes several leading Japanese corporations operating in various industry sectors. Her accomplishments have not gone unnoticed; she has been featured in multiple media outlets in both Japan and Vietnam, thereby cementing her status as a distinguished global female leader based in Japan. In addition to her professional achievements, she is passionate about disseminating information and has amassed a substantial following of over 100,000 on social networking platforms. She also holds significant influence within the Vietnamese community in Japan. By 2018, she founded ONE-VALUE.

2009-2013Faculty of Business Administration, Osaka University
2013-2015Graduate School of Business Administration, Osaka University
2015-2018Deloitte Tohmatsu Consulting LLC
2018-Established ONE-VALUE Co., Ltd.
2021-Appointed Director of General Incorporated Association HuReDee (in charge of planning strategy)


  • Meeting with National Assembly Speaker (then Deputy Prime Minister) Vuong Dinh Hue, reported on Vietnam Central Television

    Meeting with National Assembly Speaker (then Deputy Prime Minister) Vuong Dinh Hue, reported on Vietnam Central TelevisionMeeting with National Assembly Speaker (then Deputy Prime Minister) Vuong Dinh Hue, reported on Vietnam Central Television

  • Lecture at the JICA “Responsible Foreign Workers Acceptance Platform” forum (November 2020)

    Lecture at the JICA “Responsible Foreign Workers Acceptance Platform” forum (November 2020)Lecture at the JICA “Responsible Foreign Workers Acceptance Platform” forum (November 2020)

  • Monthly “Corporate Diagnosis” Interview Article (June 2022)

    Monthly “Corporate Diagnosis” Interview Article (June 2022)Monthly “Corporate Diagnosis” Interview Article (June 2022)Monthly “Corporate Diagnosis” Interview Article (June 2022)


Representative message

Thoughts on work

Since my initial arrival in Japan in 2008, I have undergone a significant transformation in both my perspectives and core values. Japan has not merely been a place of residence, but it is also a country that profoundly impacted my life, has become akin to a second homeland for me. This deep bond has fueled my desire to contribute to the mutual growth of both Japan and Vietnam. During my academic tenure, I focused intently on fortifying the economic ties between the two nations, aiding Japanese corporations in establishing a robust presence in Vietnam and facilitating collaborative initiatives. Post my MBA, I joined an international consulting firm where I aided Japanese firms in conducting market research in Vietnam and facilitated their transition into diverse sectors ranging from energy, IT, agriculture to smart cities and education. This multifaceted involvement has not only enriched my professional experience but also imbued my career with a profound sense of purpose. 

Reason for ONE-VALUE’s Establishment: 

During my tenure in the consulting sector, I identified two distinct limitations. Firstly, international consulting agencies would charge exorbitant fees to offer short-term market research and strategy formulation. This model often excluded the crucial implementation phase of a company’s Vietnamese expansion. Secondly, these agencies seldom aligned their risk profiles with those of their client companies, thereby forgoing opportunities for joint investments. In light of these challenges, I conceptualized ONE-VALUE as a transformative entity designed to bridge these existing gaps. Unlike traditional consulting firms, ONE-VALUE offers a comprehensive suite of services that extends beyond mere strategy formulation to include execution support, all within an affordable fee structure. Additionally, we at ONE-VALUE consider ourselves not merely as consultants but as genuine partners to our clients, even exploring the possibility of joint investment initiatives. 

ONE-VALUE’s Vision: 

① ONE-VALUE envisions two primary goals: rejuvenating the business and economic ties between Japan and Vietnam and enhancing the quality of life for foreign workers in Japan. Since our establishment, we’ve been consistently growing, acquiring expertise from various extensive projects with Japanese governmental bodies, key Japanese corporations, and Vietnamese official agencies. Our vision is clear: to be the premier consultancy choice for Japanese enterprises looking for expansion in Vietnam. 

② Commencing in 2021, ONE-VALUE introduced the information page in Vietnamese language, and the “VietBiz“, information page in Japanese language. These are aimed to become bridges for trade and economic exchanges between the Japanese and Vietnamese markets.

JapanBiz - Cầu nối doanh nghiệp Việt Nam - Nhật Bản
JapanBiz chuyên cung cấp thông tin giá trị về lĩnh vực kinh doanh, doanh nghiệp Nhật Bản, là cầu nối cho doanh nghiệp Việt Nam và Nhật Bản.

Moreover, ONE-VALUE aims to be a magnet for the young talents who are keen on fostering Japan-Vietnam ties, always striving to attract and nurture driven individuals.