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Food
Major food processing company
Consumer research and marketing support for health food sales
In developing health foods for the middle class in Vietnam, we conducted a quantitative survey of Vietnamese consumers and a depth interview with experts on the issue of unclear tastes, tastes, consumption behaviors, and desired functions of end users. rice field. Based on the survey results, we provided support for developing sales channels, marketing channels, and appeal messages regarding the sale of health foods in the Vietnamese market.
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